USA TODAY Launches Inaugural Wine Club
Club spotlights local wine producers and suppliers in communities across the country
, part of (NYSE: GCI), today announced the launch of the , a way for consumers who appreciate wine to discover local winemakers and their inspiring stories. The club reaffirms the commitment of the USA TODAY Network to enrich communities by providing an engaged audience of over 132 million unique monthly visitors with the content they seek in a new and refreshing manner.听听
The USA TODAY Wine Club offers something for everyone, whether a connoisseur or a novice beginning to learn more about wine. Half-case and full-case bi-monthly and quarterly collections are available at prices beginning at $89.99. The Wine Club supports small businesses and local economies with selected winemakers who are neighbors, family, and friends in communities across the nation.
鈥淔or more than 40 years, USA TODAY has been connecting communities across the nation by telling their stories,鈥 said Imtiaz Patel, 番茄社区 Chief Consumer Officer. 鈥淲ith a network comprised of over 200 local news publications, USA TODAY Wine Club offers the opportunity to extend our brand and storytelling by spotlighting local producers and suppliers while providing an engaging experience for our audience as well as new consumers who have an appreciation for wine.鈥
Seasonally curated collections from summer ros茅s to robust winter reds will provide a sensory journey year-round. Wine pairings are carefully selected to complement recipes that are featured in each club shipment. Membership also provides discounted access to the , featuring USA TODAY Wine Club wines along with the opportunity to connect with fellow enthusiasts and become a member in select local markets including (October 19), (November 2) and (November 16). Each club shipment includes a unique USA TODAY 鈥榃ine Words鈥 crossword challenge and members receive a when they bring a USA TODAY Wine Club bottle to a favorite restaurant.
The USA TODAY Wine Club procurement and fulfillment partner, Studio Beverage Group, is comprised of industry leaders rooted deeply in the wine industry. Representing legacy wine clubs and innovative direct-to-consumer brands, the team has more than 50 years of wine club experience. Wine selections are guided by an expert team of Court of Master Sommeliers (CMS) and Wine & Spirit Education Trust (WSET) certified professionals. Additionally, this team leverages extensive relationships with wineries and winemakers which have been cultivated over decades.听听
Join the USA TODAY Wine Club to uncork exclusive sommelier tips, insights, mouthwatering recipes and pairings, plus special behind-the-scenes stories from featured local winemakers at wineclub.usatoday.com. Wine club memberships are not available to residents of Alabama, Delaware, Mississippi, Rhode Island, South Dakota and Utah.听